HOW TO MEASURE THE BRAND DEVELOPMENT INDEX (BDI): A FORMULA

According to Bilson Simamora Marketing and Research Center (BSMRC), ‘Brand Development Index is the comparison of a company’s sales per potential market in a certain region, with the sales per potential market as a whole.’ Based on personal experience, the advantages of measuring the Brand Development Index (BDI) are as follows: In a condition where the potential market is unknown, BDI has the capability to use the size of the